2025·Designer & Builder
FloFound
An investor-facing pitch turned into an interactive, animated product site that lets the story unfold the way the deck wanted to.
Marketing SiteAnimationStorytelling
OVERVIEW
FloFound started as a pitch deck. The deck did the job in a room, but lost its rhythm the moment it was sent as a PDF. This project rebuilt the same story as a scroll-driven site that paces itself.
CHALLENGE
Pitch decks rely on a presenter. Without one, slides feel static and the narrative collapses into bullet points. The site had to recover the timing, emphasis, and reveal of a live pitch.
APPROACH
- 01Re-cut the deck into a single linear narrative tuned for scroll, not slide-flipping.
- 02Designed a type and motion system where animation only fires when it earns the moment.
- 03Built and shipped the site end-to-end so investors and partners can click through it themselves.
OUTCOME
- →A live site that recovers the deck's intended pacing without a presenter in the room.
- →A reusable motion vocabulary for future narrative pages.
- →A pitch surface investors actually finish, instead of skim.