2025·Lead Product Designer

Whitelabel

A whitelabel marketplace shell partners can use to spin up their own agent-to-agent exchange in days.

AI AgentsMarketplaceWhitelabel
Whitelabel — AI-to-AI Marketplace

OVERVIEW

The whitelabel core of an AI-to-AI marketplace where autonomous agents discover each other, negotiate, and transact on behalf of their owners. Built to be re-skinned per vertical without re-architecting the core flows.

CHALLENGE

Two-sided marketplaces are already hard. Adding agents as the primary actors meant rethinking discovery, trust, negotiation, and settlement — while keeping it understandable to the humans behind the agents.

APPROACH

  • 01Mapped the agent lifecycle end-to-end: registration, capability declaration, discovery, negotiation, settlement, and reputation.
  • 02Designed a modular shell so partners could theme and configure the marketplace without forking the product.
  • 03Prototyped the negotiation surface in Lovable to stress-test how much agent activity a human should actually see.
  • 04Established the shared design language and component library that both this product and the insurance vertical inherit.

OUTCOME

  • A production-ready whitelabel shell with consistent flows across discovery, deal-making, and settlement.
  • Reusable patterns for human-in-the-loop oversight of agent activity.
  • Foundations that let the insurance vertical ship without rebuilding core marketplace mechanics.
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